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Market Evaluer
Consumer behavior has always been a mystery and something that clients always want to get a handle on. The million dollar question is “What prompts the consumer to purchase a particular product or from a particular brand”. To understand this elusive pattern, we created a certain set of questions to evaluate the consumers values and belief system that plays a pivotal role in the final purchase. Initial application was in PHP and HTML with static pages showcasing the services. New application was developed in .Net in the form of online survey with a set of 65 to 110 questions.
The end user need to register to participate in the survey. Once the survey has been completed a “Market Evaluator Spectrum Number” is generated which is between 0 – 20. This number is shown in the form on pie chart. Based on this value the consumer’s behavior is judged.
It is an online survey, designed using PHP and HTML with static pages, with a set of 65 to 110 questions. Once the survey has been completed a “Market Evaluator Spectrum Number” is generated. This number normally varies between 0 – 20. Based on this value the consumer’s behavior is judged.
Technologies: ASP, .Net, SQL Server
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