Our client is privately held financial software, data and media company headquartered in New York City. They provide financial software tools such as analytics, an equity trading platform, data services and news to financial companies and organisations through their terminal.
The challenge was to provide a solution to manage the media lists, distribute press releases, PR Campaigns, monitor news coverage and analyse results. It needed to be accessible from both personal computers as well as mobile devices.
Once Chimera had an understanding of clients specific requirements, the team offered acquired further details and then prepared the project scope. With all the requirements, we developed a timeline for custom developments and integrations and divided into different development phases. Once the development started, we reported weekly progress updates to the client of the entire project. We made sure to deliver the project on time.
Chimera team built an easy-to-use solution to manage client media relations efforts and communication streams. It facilitated the end-user PR professionals to handle multiple tasks at the same time, enabled by a multiple tab based approach. The solution also provided an in-depth analysis of every campaign which allowed the client to track campaign performance using the analytics module. It was possible to measure campaign success against messaging, region, product and brand parameters. The solution connected content creators with publishers while enabling the client to deliver accurate daily news summaries.
Java, Axis 2 web service, ZK & MYSQL
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